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Why we love it

Knog Oi Classic Bike Bell

Bike bells generally look & sound a bit ugly. But why? What if they looked sexy & sounded like an angel playing a glockenspiel? A bell with a beautiful tone, but also a remarkable style and choice of materials that embodies a rider’s personality.

Reinventing a 2,000 year old bell design was never going to be quick. 140 prototypes, 1000’s of springs and over 5 years in conception brought us here.

  • Subtle design that wraps around your handlebar
  • Considered cable management system
  • Stronger & louder than predecessor
  • Beautiful tone that's loud but pleasant

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Since 1989

Built for adventure

More Than A Store

More Than A Store

Whether you’re renting a mountain bike, upgrading your ski gear, or looking for the best local beta, we’re here to make sure you leave with the right gear and the confidence to use it.

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Racers Rewards

Racers Rewards

Our easy-to-join loyalty program, designed to thank you for your continued support with exclusive benefits. Your adventures just got a little more rewarding.

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Community & Partnerships

Community & Partnerships

It's our responsibility to foster accessibility for all, as well as keep our land thriving for generations to come - and we're proud to champion our community's adventure spirit.

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